Eid is a time for festivities but for business owners, it’s a unique opportunity to ramp up their sales. In this blog, we’ll discuss the top strategies you can use this Eid to promote your business and take it to the next level.
Eid is the turning point for businesses, especially after the relatively slow month of Ramadan. The market is typically slow during Ramadan, the month of fasting for Muslims. However, as Eid approaches, people prepare to return to normalcy in style.
They ramp up their spending, buy clothes, food, gifts, and much more to prepare for their celebrations for Eid. This is where businesses can advertise themselves and divert consumer spending towards their products. The only question is how? Here are a few tips to market your products and services on Eid.
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As Eid season draws closer every passing day, consumers start planning their Eid celebrations. From clothes and food to gifts and greeting cards, whatever products or services you are selling, consider offering a limited-time discount on some of them, especially hot products you think would sell more on the occasion of Eid marketing tips.
People love discounts and they even expect to see companies offer discounts during this special occasion. It has become second nature to expect companies to offer Eid discounts. If you don’t, you’ll be considered a pariah. Another important thing to keep in mind is to advertise the discounts as something that the consumer can highly benefit from. There should be a sense of urgency in the consumer’s mind that should prompt them to buy your product as quickly as possible.
Send an Eid card
Since Eid is all about spreading happiness, you should show your audience you’re exhilarated about the special occasion. And the best way to do that is to make use of graphics and illustrations that show your love for Eid. We recommend you create an Eid card (which could be virtual) for your existing customers and have it delivered to their inboxes or homes.
This would surely captivate the hearts of your existing and potential customers. People are likely to buy from you when they see your celebratory and festive side. Just make sure your Eid card is aligned with your brand identity and reflects your values and mission, or helps you build good relations with your customers.
Never underestimate the power of email marketing
One of the best ways to increase your business’s outreach this Eid marketing tips is by starting an email marketing campaign. But it’s tricky and most marketers fail in doing that because they don’t truly develop the roadmap they have to follow.
Every email marketing campaign requires a subscriber list, consisting of your existing customers. The more the merrier but understand that gathering cold emails won’t do you any good. You need emails of those customers with whom you have a relationship or have some sort of foundation for developing a relationship.
The next step is to segment your target audience. If you send one email to everyone, it won’t do you any good because every business has different shades of target audiences. For example, one group of customers may be interested in one product while the other in another service. Therefore, it’s necessary to craft an email for each target audience segment.
A perfect email hooks the reader’s interest from the subject line and compels them to open your email. Use graphics, banners, and call-to-actions (CTAs) in your email to get the best results. If all this sounds too much, you can use PosterMyWall’s pre-built email templates to craft the perfect email in a few clicks.
Social media marketing is a must-have
A marketing strategy without social media marketing would likely fall through. Social media is the most popular and effective medium of marketing today. But before you jump on the bandwagon, you need to figure out which social media platforms are right for you to market on. This entirely depends on the type of your business.
For instance, if you are a recruitment consultant that helps companies find the right employees, marketing yourself on LinkedIn is the best way to go. If you’re a luxury apparel brand, advertise your brand on Instagram to get maximum traction. For general products, we recommend using a mix of Facebook and Instagram because they’re the most widely-used platforms today, comprising billions of users.
The key to social media marketing is to build traction around your products and brand. You can do that by posting valuable content regularly and engaging with your audience every chance you get. Once you have built up substantial traffic to your social media page(s), you can even accelerate your results by using a paid campaign that targets your ads to users who are most likely to buy from you.
Have a clear content strategy
Content is king when it comes to digital marketing. As discussed earlier, you must post valuable content on your social media pages. That doesn’t mean posting entire articles on Facebook or Instagram — that would lead you nowhere. Instead, post articles on your website blog and insert their links in your social media posts with a catchy caption. Again, your articles or YouTube videos should add tangible value for the reader and not be too overly sales-y.
It’s crucial to stay consistent in your posting; otherwise, you risk losing the interest of your readers. We highly recommend using a content calendar to plan your content ahead of time so that you can churn out quality content regularly.
A final piece of advice
While the above strategies will work like a charm to promote your business this Eid, keep in mind this is just a fundamental framework or a general rule of thumb. To get the best results, you must tailor each strategy to your business model and target audience to see what works best in your case.
Also, once you’ve started building up significant traction around your brand, you can pair up with a social media influencer to accelerate your promotion. Influencers have a loyal following of people who look up to them for purchase advice. Therefore, if you have an influencer vouching for you, you can get a lot of customers through your door this Eid.