Although ads seem to be everywhere these days, you don’t remember most of them.
What you remember are the ones that catch your attention, are relevant to you, and are eye-catching.
While ads can take many forms, certain elements will make them more effective regardless of whether they are video, text, or a mix.
The following tips will help make your video advertisement more eye-catching:
1. Make sure your visuals are high-quality
Video ads need high-quality visuals to get the attention of viewers. The average person does not want to watch an ad that looks like it was made on a budget. Keep in mind that people are visual creatures and first impressions matter. Your advertisement must look professional and polished, so you need to create quality videos with high-resolution images. Even if you cannot afford to hire a professional video editor, there are still ways to make your videos look more polished.
Always use high-resolution footage, avoid shaky camera shots, and make sure all your visuals are properly lit. By doing this, you will stand out from the crowd and stand out from the competition.
2. Make the right choice in medium.
There are a number of different video ad platforms out there, but they are not all appropriate for all businesses. Make sure you know where the people who see your ads are likely to be located. Consider placing your ad on YouTube or Instagram if you’re selling a product with a lot of millennial appeals.
If, however, you want to reach a more senior demographic, Facebook may be a better option. There are more users over the age of 50 on this platform than on any other social media platform. You can run your video ad in senior centers since they have more disposable income, so they are a great audience for your marketing.
3. Try to keep it short and sweet.
Today’s consumers have short attention spans, so they won’t watch a long or drawn-out commercial. In studies, it has been shown that people are more likely to interact with videos within the first 60 seconds. As a result, people are more likely to lose interest in a video if it lasts too long.
There is no rule that says you cannot have a longer video ad, but you must make sure the first few seconds of the video are eye-catching and engaging. Consider using shorter videos for social media platforms like Instagram, where users are used to seeing short, snackable content. Nothing is worse than having people click away before seeing your advertisement.
4. Choose Your Fonts and Colors Wisely
Using the right fonts and colors in your video ad can make it more eye-catching as well. Choosing fonts for your video should be easy, and preferably no more than two different font types should be used. The block font can communicate seriousness, while the script font can communicate playfulness.
Whenever you choose colors, make sure they complement one another and create a cohesive look. As opposed to a child’s crude finger painting, your video ad looks polished and professional. It’s important to choose a colour scheme that works well together because colours interact with each other.
5. Include text overlays.
You can add text overlays to videos to provide additional information without detracting from the video. Additionally, they can provide context for scenes and break up the monotony of talking heads. Text overlays are especially helpful if you have a fast-paced video or are targeting a global audience since they make following along easier.
Make sure your text overlays are easy to read and don’t obscure any crucial visuals in your video. As a rule of thumb, you shouldn’t use more than two different fonts in your overlays. There is a fine line between not adding so much text that it becomes overwhelming and not making the text too small or difficult to read.
6. Use an attention-grabbing call to action.
A CTA button is a great way to increase conversions, and you can also use it to track the effectiveness of your ad. Make sure your call-to-action (CTA) is eye-catching and relevant to your video advertisement. In addition to being prominent, it should explain what viewers are supposed to do upon watching your advertisement.
The CTA could be as simple as “learn more” or “register now.” It needs to be specific and actionable so viewers know what to do. However, you choose to do it, ensure that your call to action is effective at driving conversions.
If you’re an influencer utilizing video marketing, then video ads can be a great way to promote your business. But they must be done properly. Your ads must be eye-catching, relevant, and engaging if you want them to be successful. You can create video ads that will help you reach your target audience and achieve your marketing goals if you follow these tips.