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The Simple Beauty Secret That Could Make Your Skincare Routine 10x More Effective

Could you please tell me how toner features in your simple beauty secret? I no longer use a toner after not having used one for the vast majority of my adult life. In my opinion, they are a bit old-fashioned (that classic cleanse, tone, moisturize routine, which in 2018 was more like “double cleanse, acid exfoliate, serum, moisturize”). To be perfectly honest, I never really understood what toners were supposed to do.

In her article WTF Is Toner, Anyway?, Allure asks, “What on earth is toner?”. A riveting read for anyone who has ever struggled with toner – especially those who have spent most of their adult lives confused by them. Additionally, the piece would completely transform the way you approach skincare!

During Allure’s recent interview with Charlotte Cho, co-founder of Soko Glam, she spoke about a million-dollar question: “what is a toner for?”.

How Does Toner Work?

Consider toner as a pre-pampering for your pores, says Charlotte Cho. The purpose of this is to get your skin back to its natural acidic state, get rid of impurities, and aid in absorbing your skincare products. When your skin is totally dry, it looks and feels like a sponge. Putting thick cream on a dry brittle sponge won’t work since the sponge isn’t ready to take in moisture. Alternatively, you can wet the sponge and the cream will sink in more easily.”

Toner is like a primer for moisturizer, so it acts as a prep step before applying it. As a result, your moisturizer will be 10x more effective due to its ability to accept and absorb products. I realize now why it took me 28 years to discover this!

The winter was tough for me when it came to finding a good moisturizer, and I didn’t feel like anything was hydrating me thoroughly. I used to use my favorite moisturizers, but that did not work for me. It wasn’t until mid-March that I had a shocking realization… Maybe the problem wasn’t the moisturizers, but the way I applied them. Based on my research, I decided to replace my moisturizer with a toner.

How To Learn To Love Face Toner

I’ve been alternating between two toners for the past four to six weeks: Shiseido’s WASO Fresh Jelly Lotion and Caudalie’s Moisturising Toner. In both cases, the formulas are alcohol-free (so they won’t dry out your skin), and should be used after cleansing. The Caudalie toner I apply with a cotton pad, and the Shiseido toner I apply directly onto the skin with my fingers.

It’s perfect if your skin is feeling particularly parched to apply Shiseido’s WASO Fresh Jelly Lotion. White Jelly Mushroom Extract is a moisturizing extract that helps to deliver moisture to the skin’s deepest layers. Sometimes I don’t even need to apply a moisturizer afterward, because it makes my skin feel so dewy and plump. This is such an amazing treatment.

The Caudalie Moisturising Toner has become my go-to for days when I have been wearing a lot of makeup since it helps remove any vestiges of makeup left behind by my cleanser. This is extremely refreshing, and I notice that my moisturizer is more effective if I tone my skin first.

Therefore, “cleanse, tone, moisturize” is one of the three magic words in the Simple Beauty Secret industry. Now that I have seen the error of my ways, I intend to use toners going forward. There is no better time than now, right?

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