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Selling on Etsy: A guide for small businesses

A global online marketplace where one-of-a-kind items can be purchased and sold, Selling on Etsy lets people sell their handmade goods. On this site, you can only find independent sellers, so it’s ideal for small businesses looking to reach new customers.

The site offers a wide range of products from jewelry, accessories, clothing, and crafts to homeware, wedding supplies, toys, and greeting cards. Etsy is different from platforms like Amazon because all of the items are made by individual makers and can often be customized to give them a unique touch.

The seller simply sets up the online store so they can list their products and buyers can then search for them. The concept is similar to eBay, although instead of bidding on items, buyers pay a set price that is set by the seller.

In this blog, I will concentrate on Etsy UK, even though the platform is used around the globe.

Here’s how you can sell on Etsy UK

If you are considering setting up a small business on Etsy UK, you can start by setting up an online shop. Registration on the site is easy, and then you will be guided through a few steps, such as choosing your shop preferences. It’s crucial that you fill out the form completely because Selling on Etsy can’t show your products to customers unless they know about your products and target audience.

Selling on Etsy: A guide for small businesses

Likewise, stocking your shop is quite straightforward, and Etsy will guide you the entire way. Photos, videos, a product description, tags that show up when buyers type in certain keywords, options for personalized products, as well as pricing and delivery information are all available.

Selling on Etsy: A guide for small businesses

As a final step, you decide how you want to be paid when someone makes a purchase through your shop. The reason why buyers and sellers alike can use Etsy is that it has a variety of payment options. All sales are deposited into your bank account in your local currency, regardless of how buyers pay, and all sales are protected by the Seller Protection Policy, which uses fraud-prevention systems. To learn more about how Selling on Etsy payments works, please visit our website.

How much does Etsy UK cost to sell items?

You can start a shop for free on Etsy.com UK, but there is a small fee for listing and selling items. This is $0.20 USD per listing and you need to pay it whether you make a sale or not. In addition to transaction fees, you might also have to pay VAT and some other processing fees. The amount you have to pay will depend on the type of account you have. Our website has an extensive section on fees, which you can find in our help section.

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You can choose between two subscription packages on Etsy UK if you wish to sell.

Etsy Standard is available to sellers at no additional monthly cost and it is the default setting for all accounts. This plan offers access to all basic tools along with the option to pay as you go for additional services, such as Selling on Etsy Ads, rather than signing up for a monthly subscription.

Upgrades to Etsy Plus are also available. This toolkit provides you with all the tools you will need to take your online shop to the next level, including:

  • Credits to use for listings and ads each month
  • Plans for advanced shop customization
  • Discounts and more

There is a $10 USD fee for Etsy Plus and this will be converted into your local currency. Throughout the year, businesses have periods of increased and decreased activity, making it perfect for upgrading or downgrading accounts at any time. Get all the information you need about Selling on Etsy fees and payments, as well as their subscription options.

Pros and cons of selling on Etsy UK

In case you are thinking about setting up your small business on Etsy UK, it is important to weigh up the pros and cons of doing so.


  • As one of the most popular and trustable sites on the Internet, Etsy receives a lot of traffic. According to Q2 in 2020, the platform boasted 60 million buyers. You gain access to far more customers this way than you would if you tried to sell exclusively on your website
  • Business owners need to make data-driven decisions in order to become successful. With Etsy, you have access to a built-in analytics platform that displays important information such as traffic to your page, your favourites, visitors, orders, and revenue
  • The process of setting up your account and selling on Etsy UK is very simple. Once you’ve registered, you’re guided through a step-by-step process, but if you still need assistance, the seller’s handbook provides all the information you need.
  • In addition to growth strategies, SEO tips, and tips for selling at different times of the year, the site offers plenty of advice to make your business thrive on the platform.
  • For increased brand visibility, you can purchase Selling on Etsy Ads and Offsite Ads. When you run Offsite Ads, your products are seen on other platforms, such as Google, Facebook, Instagram, Pinterest, and Bing
  • With the Etsy app, it is very easy to manage orders, edit listings, and respond to buyers instantly, even while you are on the go


  • Etsy has the disadvantage of not being suitable for every business, unlike sites such as eBay. Crafts, handmade items, and vintage goods are available on Etsy, and they prohibit the sale of repackaged commercial products or products you haven’t created or designed yourself.
  • Users must pay fees to use the platform. You pay a listing fee, a transaction fee when a customer purchases an item, and an additional fee if they pay with a credit card. Depending on your store, you may also have to pay taxes and VAT. While Selling on Etsy is a good choice if you sell in high volumes, if you only make the occasional sale, it might not be the best choice for your business.
  • In addition to the many buyers on Etsy, there are also a number of sellers. In 2019, the site had 5 million stores and this number is expected to continue growing. As a result, you must make sure your products will stand out in a competitive market

Should I still have a website if I’m selling on Etsy?

In spite of the fact that you are selling on Etsy, you still need a website. Reasons are numerous, including the following:

  • You might not be selling on Etsy. Unless you have your own website, you’re putting all your eggs in one basket and could miss out on a huge market
  • Nowadays, we do more business online than ever before, and your website is the face of your brand. Websites are essential for branding, building trust, and providing additional information about your business to potential buyers
  • via your Etsy profile. There may only be a limited number of your products on Etsy, or you may want to introduce your full range gradually. Linking to or mentioning your website may encourage shoppers to browse your full range, connect with you on social media, or join any loyalty or community programs you run.
  • A global marketplace like Selling on Etsy allows you to reach customers all over the world. There are still many people who like doing business with local businesses, however. According to Google, 46 percent of all searches involve local information. You should use your website to connect with local customers.
  • A staggering 93% of all online experiences begin with a search engine. If you do not have a website, people will have a hard time finding you
  • You must prove that you are a legitimate company when dealing with new clients. If you don’t have your own website, it’s impossible for people to find out who you are and it’s unlikely they’ll trust you with their personal information
  • Using more platforms will allow your small business to reach a larger audience online. Etsy is a fantastic place to reach new customers and boost sales, but it is even more effective when used in conjunction with your own website

Here are some top tips for success on Etsy

In case you decide to sell on Selling on Etsy UK, you no doubt wish to be very successful. Here are a few tips for selling on the platform that will ensure your business’ success.

1. Make your profile complete.

It is important to complete your seller profile if you want to be taken seriously. Your shop should have a logo, product descriptions, delivery information, contact details, as well as information about your location and pricing.

2. Make sure your photos are high quality.

The photos you use in your store have a huge influence on whether buyers choose your store. Firstly, when they type an Etsy search query, they’re presented with tens of thousands of results. When you showcase your products professionally with high-quality, high-resolution photos, potential customers are more likely to click on the image.

People will want to see as many images as possible when they click on your listing, so make sure you use a variety of angles, depths, and details. Make sure it is well lit, and if possible, include at least one image showing your product in action.

Selling on Etsy: A guide for small businesses

3. Think about search engine optimization.

A large portion of your potential customers will find your shop via an internet search, so it’s important to optimize it for search engines. Having these links on your product pages will help people find your products when they search for keywords related to what you sell.

Be sure to consider everything from the name of your company to the description of your products. We’ve gathered some great SEO tips along the way to help you get noticed on Selling on Etsy.

4. Offer excellent customer service.

If potential buyers have questions about your products or delivery, be sure that you make it easy for them to contact you. By responding quickly, you can also encourage customers to choose you over your competitors, and you are more likely to see them return for more.

You should also go the extra mile by thanking your customers for their purchases and asking if they’re satisfied with the product and service. In addition, increasing your ‘star rating’ on the platform may improve sales.

Selling on Etsy: A guide for small businesses

5. Make cross-promotions with other websites.

You can increase your store’s exposure and credibility by promoting your store on multiple platforms. In addition to marketing your products on Selling on Etsy, you should also consider developing a website and using social media. You can increase the chances that potential customers find you via this approach, as well as establish trust with a first-time customer.

You can enjoy success on Etsy if you follow these 20 great tips.

Selling on Etsy can be an excellent platform for building your brand and boosting your sales. A global audience is especially important for new and small businesses that do not have a lot of money to spend or the ability to reach a global audience on their own.

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