In London, there are 1,477 businesses per 10,000 adults, so it’s safe to say that competition is tough and standing out in the city’s competitive market is crucial to growth and development.
One way to do this is with video content.
Online videos now account for over 80% of all consumer internet traffic, and as digital platforms have become increasingly visual, a rising number of businesses are using this type of content to enhance their brand image, engage consumers, and facilitate growth.
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Benefits of Investing in High-Quality Video Content
London’s video production scene is known for its world-class talent and cutting-edge facilities. With leading digital-first production companies like Perspective Pictures leading the way, every business can enjoy the benefits of video marketing. These benefits include:
Enhanced Brand Image
Professionally produced videos add credibility and a polished look to your brand. They also provide a unique way to showcase your products, services, and core values while establishing a stronger emotional connection with your audience.
Increased Consumer Engagement
Videos are more engaging than static content, and they retain consumer attention for longer. Whether through captivating storytelling or a sharp visual aesthetic, videos boost engagement rates, leading to increased shares, likes, and comments.
Improved SEO and Online Visibility
High-quality video content can significantly boost your SEO. By integrating professional video content into your digital marketing strategy, you can enhance your online visibility and attract a wider audience.
Higher Conversion Rates
Research shows that consumers are more likely to make a purchase after watching a product video. High-quality videos aren’t just good marketing; they’re valuable conversion tools, too.
Video Marketing Success Stories from London-Based Businesses
Strategic video marketing has been responsible for the significant growth of several businesses in London.
For starters, Deliveroo has used engaging, professionally produced videos to showcase its services and tell the stories of its partner restaurants, creating an emotional connection with its customers. This strategy helped solidify its market presence and drive customer loyalty.
Global payment provider Airwallex has also used video marketing to great effect. Their ‘extra long forks’ ad showcased the product in 30 seconds, making it easily understandable. This undoubtedly contributed toward their 52% increase in revenue in 2023.
Another example is Red Bull, a brand that needs no introduction but continues to use crazy stunts to connect with consumers. Their branded content is always a huge hit, and their YouTube video showing an aeroplane landing on the Burj Al Arab helipad has garnered over 2.6 million views. This type of marketing clearly works for the brand, as their UK revenue jumped by almost £90m in 2023.
These are just three success stories of businesses in very different sectors with varying target markets. However, they all highlight the fact that professionally produced video content gives a brand the edge when competing for market share in London—and beyond.
