Nowadays, most business owners are aware of the importance of having a website. Nevertheless, a website is a minimum requirement for any business that wishes to have a comprehensive online presence according to today’s standards. The landing pages on your website give you the opportunity to create an excellent first impression for your company, making them a great way to be different from your competitors.
In case you have not yet created landing pages for your website, this information may help you understand what makes them effective. Read on for more information:
1. Rate of conversion
You can measure a landing page’s conversion rate by looking at the percentage of users responding to the call-to-action (CTA). Content used as a CTA is intended to encourage viewers to take a particular action. A sales funnel on an eCommerce website, for example, or signing up for a newsletter are examples of when users make a purchase. Conversion rates vary widely across channels and industries, but generally, a conversion rate over 10% is considered good for organic traffic.
2. Test of blinking
Within a certain period of time, site visitors determine if the page is worth their time using a blink test. In general, if your landing page is able to hold the attention of your users for more than three seconds, they are likely to decide that it is worth their time to read it.
Here are some characteristics you need for your site to meet these metrics now that you know how to identify a good landing page.
3. Neat and organized
When it comes to web design, you should take a well-thought-out approach. You need to design and build your landing page in a way that corresponds with what you’re trying to communicate and with the nature of your business. Taking the time to understand the tools you’re using can also be very helpful. You typically have to choose between unbounce and Landing Pages when it comes to this.
4. Supports mobile devices
Our team cannot emphasize enough the importance of designing your landing pages for mobile devices. Considering most web content is accessed through mobile devices, this makes sense. Therefore, if your landing page isn’t optimized for mobile viewing, your website will appear incredibly messy and difficult to navigate. It will also harm your index ranking, since Google doesn’t rank websites well without a mobile-friendly interface.
5. Appropriately optimized
The best-designed landing page won’t achieve desired results if people don’t stay on it for a long enough period of time. When a page takes much too long to load, people tend to move on to another one. Using a minimalist design and having the coding checked and optimized are safe ways to ensure that your landing page loads quickly enough.
An important part of your website is your landing page. By presenting a page that is specifically tailored to the user, businesses can enhance their user experience. To achieve the best results, it’s important to understand how to use this tool properly.