A business called Specscart is transforming how people think about eyeglasses. Former Manchester University student Siddharth Sethi founded Specscart in 2017 in response to a simple problem: too expensive, boring glasses.
As a result of the business idea being well received by the British people, the company was well received in the UK. For the first year, the company generated £200,000 in turnover and sold more than 800 pairs of glasses in just five months.
Specs provides free eye tests to the community in addition to offering designer eyewear at affordable prices. As a result, their cheapest prescription glasses start at £29.99 and can go as high as £69.99. Founded in 2009, the company sells prescription glasses both online and offline.
As a B2C company, Specscart plays an important role in society’s upliftment. Everyone in the UK can receive a free eye examination at the company’s retail stores. There is no need to have an NHS voucher in order to get a free eye test.
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Is Specscart able to solve what problem?
There are a few key players who control the eyewear industry, which is the main reason why glasses are so expensive.
As the largest lens manufacturer in the world, Essilor is controlled by Luxottica, which controls 80% of the industry. The merger of these two companies in 2018 made it obvious that everything from eyeglass supplies to prices would be determined by them.
In order to fill the gap in the eyewear market, Specs eliminates the middleman, resulting in a low-cost structure. Additionally, they source raw materials and sell directly to consumers in addition to designing and manufacturing their own glasses (from frames to lenses).
In a Manchester-based lab equipped with advanced optometry equipment and tools, lenses are manufactured, polished and fitted into frames. Each step in the process is supervised by a team member to ensure that the pairs turn out perfectly every time. Glasses of this quality are available at revolutionary prices and meet British eyewear standards.
This year, the company launched a sports glasses brand called Actics. With Tom Archer and Marc Fabien as its in-house brands, it has a huge range of products to choose from.
cart strives to improve its own customer service as well as that of eyewear stores. Whenever you go to a big eyewear store these days, you will see that frames are displayed on shelves with doors. A pair needs to be lifted off the shelf and then put on before you can try it on.
A customer can try on any pair of glasses at Specs without having to ask for assistance. Glasses are displayed openly on racks so customers can try them on. As a result, the company creates a great customer experience when it comes to buying glasses.
Specscart receives awards
It is no secret that Specscart has won awards in the past. The company was awarded the Albert Gubay Enterprise award in 2017 and won a retail space in Walkden Town Centre. In 2018, the company was also awarded a Venture Further Award for its unique business pitch.
According to Siddharth Sethi, who received the award, ‘I have always felt that great glasses shouldn’t leave your wallet bare, so I wanted to change how glasses are both sold and perceived. We have been overwhelmed by the support we have received from the Manchester business community and fellow retailers since opening our shop in Walkden.
How is Specscart different from other providers?
It’s important to note that the services provided by Specscart are unique. Eyewear company Specscart launched 24-hour dispatch for glasses (Specs Rocket) in 2001. The company is also known for delivering glasses in the UK at the fastest possible speed.
Moreover, the company also understands the pain points associated with online shopping, which is why they offer a free trial policy, where customers can try out 4 frames for free at home.
To further enhance the performance of your glasses, Specscart offers four lens coatings, including anti-scratch, anti-glare, anti-blue light, and UV blocking.
There are also Specscart stores in the UK that offer free eye tests. According to the company, it’s important to take care of your eye health and contribute to your community. Our opticians are highly trained and skilled at diagnosing vision problems and performing comprehensive eye exams at Specs.
Walkden’s new Specscart store opens
Walkden Town Centre recently saw Specscart move into a bigger store. In comparison with their previous store in Walkden, this one is almost four times larger. Sports glasses can be displayed in this display area because it has enough space.
Several eye test labs are available in the new store, and there is plenty of space for glasses and sunglasses. Dr Martin Henery, a lecturer at Manchester University, attended the inauguration ceremony as a special guest. Company operations will be expanded further in the North and into other countries.