Five tools for creating your own infographics
Visual communication such as infographics is a way to capture attention and improve comprehension.
The following example shows how they can be used to convey important information, such as how to spot the signs of a heart attack. Whether in a waiting room, on a train, or while scrolling through Facebook, you are more likely to notice this image and take in the information than if you were presented with paragraphs of text.
Infographics can also be used in a fun way, such as in the example below. As well as engaging readers, coffee shops can use this as an opportunity to advertise and raise brand awareness by including their logo and contact details at the bottom of the post.
Is it a good idea for my SME to create infographics?
SMEs can benefit greatly from creating your own infographics in addition to the fact that they are a very effective way to capture people’s attention.
- It’s easy to follow and persuasive when data is gathered into one easy-to-follow format with charts and graphs
- You can use visual content to drive traffic to your website and improve your SEO since visual content is more likely to be shared online
- As visuals are processed 60,000 times faster than text, creating your own infographics are a great way to ensure your content is read, understood, and retained
Make sure you do some prep work before you start creating your own infographic. Here are some tips:
- Determine who your audience is
- Gathering data and statistics
- Composing your content
- Selecting a template or designing one yourself
1. Analyzing your audience
The creation of creating your own infographics requires that you identify your audience and understand their needs. Thus, you can ensure maximum success by reaching out to them in the most appropriate manner.
Think about this:
- What kind of material does my audience respond well to? How would you like the information presented? Facts, statistics, short bursts of text, or detailed information?
- Is my audience interested in facts, stats, short bursts of text, or detailed information? Are they interested in fun and interactive content, or do they prefer more serious articles? Are they seeking answers to specific questions? Will they learn something from you? Would you be able to connect with them?
- Would my infographic be valuable to them? Whenever you put together your content, make sure to address a question or offer a solution
- such as: How will I present this to my audience? Are you planning to send out a newsletter, post it on your website, or share it on social media? Your answer should depend on your audience’s use of and engagement with different platforms
2. Gathering data and statistics
Many businesses create infographics because they’re a simple and engaging way to present data. Take the time to collect the information you intend to present. Don’t forget to use reliable, up-to-date resources and always give credit where credit is due. The sources for most of creating your own infographics will be cited at the bottom.
3. Creating your content
You’ll gain a better understanding of your infographic’s design and how much space you’ll need by writing your content out beforehand. Incorporate your content right into the design phase and you will waste time if it doesn’t fit within the chosen template.
4. Choosing/designing your template.
It is possible to design your own template if you are creative or experienced. In this way, you can ensure that it looks exactly how you want it to and that it is 100% on brand. It is, however, a very time-consuming process – especially if you aren’t familiar with it. There are many popular tools out there that you can use if you don’t know how to make an infographic yourself.
Let’s take a quick look at what key elements you should include in your design before we look at the top online tools for creating your own infographics.
what elements should I include in my infographic?
You should make sure that your infographic contains interesting statistics and helpful information in order to really capture your audience’s attention.
Using clear headings will ensure that your readers can find the information they’re looking for quickly and easily, as well as break up the text. The use of headings is very helpful if your document contains a lot of data and you don’t want your audience to become overwhelmed.
It’s important to remember that your infographic is a marketing tool. At the end of the day, you’re trying to boost your brand’s visibility and sales. In addition to subtle updates such as your logo and a link to your website, you can use your infographic as a marketing tool by adding subtle elements such as your logo and a link to your website.
Here is an infographic from Ideal Window Solutions, which is great because:
- There is a purpose to it. This infographic will be very helpful when selling your house.
- It contains lots of data, but it’s not overwhelming because it’s broken down into bite-sized chunks
- and has a lot of headings.
- I particularly like the graphics.
- The sources are included.
- There is a logo and a link to the website so you will instantly know who created the document and where to obtain further information
Creating your own infographics: 5 tools
After you have prepared everything you want to include in your infographic, it is time to put it together.
Listed below are a few useful tools you can use to creating your own infographics if you don’t know how to do it yourself. All of them are easy to use, and unless you want to upgrade your account, they are also free.
1. Infographic Maker at Canva
Among the many design tasks that Canva can handle including presentations, posters, and social media posts, it is a very powerful and easy-to-navigate tool.
- The tool is free to use, and there are hundreds of professional-looking elements. It can save you a lot of time to have a basic template already created for you
- Choosing from over two million images, fonts, icons, and features, you can really personalize your creating your own infographics. It’s also possible to upload your own pictures.
- With our images, you won’t have to worry about copyright issues
- Also available are premium elements which can be purchased for a very reasonable price
- You can create eye-catching charts and graphs
- Your newly created infographic can be shared online through your social media channels or embedded onto your website
- If you need further assistance, the website offers tutorials and courses.
- Start with a free plan or upgrade to access more features for £8.99 per month
- The embedding of the infographic onto your website might prove difficult if you don’t have much technical knowledge. You will need to copy the HTML code displayed and paste it into your blog or site’s HTML viewer. However, you would need to do this regardless of which template creator you used
- so keep an eye on which free templates are available. As shown in the example below, some are free, while others will require you to upgrade your account in order to access
Visme is the platform you need if you want to creating your own infographics. In addition to enabling you to create traditional infographics, you can also include video and audio, so you can talk directly to your audience.
- You can choose from a wide range of free images, fonts, and icons.
- To truly personalize your creating your own infographics, you can record a voiceover directly in the editor
- Take advantage of live weekly webinar sessions to enhance your knowledge
- Also, you can animate your content to really engage your audience, as shown in the example below:
- Audio can only be recorded if you sign up for the ‘complete’ package, which is $25 per month. The fees are billed annually, so you would be required to pay an upfront fee of $300
- You can’t access a number of other features unless you have the ‘complete’ package, including adding your logo to your infographic and uploading your own fonts.
Snappa is a great tool for introducing yourself to the world of creating your own infographics if you’re brand new to it. Compared to the other sites on this list, it doesn’t offer the same features and benefits, but it promises to make it easier to create visual content quickly.
- Snappa is a good place to start
- Infographics are quick to create – you can create them in less than five minutes, according to the site
- You can pick a template and then drag and drop images to customize it
- Choose from thousands of high-quality, royalty-free photos
- Upgrade your account to access more features
- Optimized dimensions for social media
- The infographic may seem a bit basic to someone with previous experience with infographics
- infographics, but upgrading your account requires you to pay annually rather than monthly. Many of the sites have this as a common theme, however
You’ll love Infogram if you’re a fan of pie charts and Excel spreadsheets. Aside from allowing users to create traditional creating your own infographics with images, this platform allows users to create visuals that include graphs, charts, and maps.
- By connecting your data, you can build live, shareable dashboards that visualize your business performance
- Mapmakers can be used to create professional, interactive maps
- The basic account is free, and if you want to upgrade there are a lot of different options that you can pay monthly or annually
- Custom templates include your company’s colors, fonts, and logo
- Create eye-catching infographics by zooming, bouncing, flipping, fading, and sliding objects
- It’s perfect for creating creating your own infographics that include stats and numbers. With an Excel-style tool, you enter and edit the data that forms the infographic, and the software automatically changes the look of the infographic to reflect your data.
- Most of these platforms require payment in order to unlock all of their features
- Charts and spreadsheets can be a bit intimidating if you’re not familiar with them
Animaker is a great video platform if you need a platform dedicated to video content. Since it’s free to set up a basic account, it is well worth checking out. It claims to be 10 times better than other online video editing software.
- It has plenty of resources, including charts, icons, maps, and images.
- If you upgrade your account, it’s cheaper than paying a professional to create video content
- 720 different types of animated videos can be created using six different video styles
- You can learn everything you need to know about creating video creating your own infographics on the website’s online tutorials
- Creating two-minute videos is free up to five times a month. If you want to create more than this and benefit from longer and higher quality video infographics, you’ll need to pay
- For free accounts, there are limitations on characters and props
- While Animaker claims it is a ‘shockingly easy tool to use, if you aren’t accustomed to making videos, it may take a little time to learn
How Can We Help? The following are two other options you may consider:
6. Adobe Spark
With Adobe Spark, even those without design skills can create custom creating your own infographics in minutes.
- It is possible to creating your own infographics from scratch or to use one of the many professionally designed templates
- Depending on where you plan to publish your infographic, different sizes and layouts are available
- using hundreds of icons, images, and photos. Customized infographics are also available.
- No coding or design skills are required to use the platform
- Payments can be made monthly or annually
- Some features are only accessible by paying
- When you compare the paid plans to the free version, there’s a big difference
This is a great tool if you’re looking for a quick and easy way to create beautiful creating your own infographics Venngage.
- Over 100 different templates are available
- Templates can be customized by adding charts, icons, fonts, and colors
- Upload your own images
- using the drag-and-drop interface
- Create your own templates
- Live customer support is available 24/7
- You can save money by paying quarterly or monthly
- There are many types of charts you can create
- Most of the images on the site are icons and illustrations, not photos
- The free plan only offers basic features, and you don’t get access to support
Using infographics can boost your marketing efforts to a whole new level. The visual appeal of these creating your own infographics makes them more likely to attract readers’ attention, engage them, and entice them to share your content.
Additionally, creating your own infographics have the ability to be very powerful when used properly. We are only able to remember 10% of what we hear three days after hearing it. Even three days later, we retain 65% of that information when paired with a relevant image.
To find out more on creating your own infographics, check out ‘How can small businesses use creating your own infographics? Must read our Graphics Design category.