Email marketing is certainly not dead, as we know all too well. As a matter of fact, it is one of the most efficient tools for generating leads, driving sales, boosting brand awareness, and achieving just about every other benefit you could think of for your business. Its efficiency is unparalleled, and it allows you to maximize your marketing budget – which is crucial to running a successful campaign. Email marketing gives you the opportunity to automate your sales, verify email addresses, and organize your content, so you can stay efficient while reaching your goals. Let’s discuss the things you should look for in an email tool and the best cold email tools to help you generate more leads.
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In your opinion, what makes an ideal email tool?
It’s imperative that both B2B and B2C marketers use email marketing. The majority of B2-B marketers and nearly seventy percent of B2C marketers use email as a distribution channel.
You can use lots of email tools these days to do cold email and other strategies to build your campaign. How do you choose the right email tool?
CRM software should be easily integrated with it
Customer Relationship Management (CRM) software is essential to every successful digital marketing campaign. By using this tool, you can automate just about everything in your campaign, not only to ease the burden of doing tasks but also to keep track of your progress.
You need to pick cold email software that can easily be integrated with your existing CRM software if you will be automating your email marketing campaign.
The benefit of this is that you can choose, verify, and filter out emails conveniently, and send content out in an organized and timely manner.
An email tool should also provide you with information about key metrics, such as click-through rates, bounce rates, and open rates, so you know which emails are bringing you results and which ones need to be changed.
Automation should be available
In order to ensure after-sales customer service and hopefully increase sales from consumers, the best email automation tool should allow you to automate email messages for new subscribers and purchases.
Cold email software should be able to automatically send thank you emails to customers who recently purchased a product on your website, for instance. Furthermore, you can recommend products that are similar to the ones he just bought, which will strengthen sales continuity.
Budget should be considered
In other words, not all email marketing software is alike, and, as a result, you cannot assume that the most expensive email automation tool on the market is the best.
No matter where you’re starting your cold email campaign or how you’re planning to ramp up your efforts, it’s vital that you find a tool that fits within your budget without sacrificing quality.
Making a list of your needs and non-negotiables will make it easier for you to decide which software has the majority of features that you need, without going over your budget.
You should be able to grow with it
You should invest in a cold email service that is scalable for future growth so that you do not have to find new services at each stage of your business.
Despite the fact that there are a lot of free email marketing tools out there, they only offer basic features that won’t grow with you in the long run. Make sure you are using a follow-up tool that will support you as your business grows.
Customer support should be available when you need it
Cold email software should deliver more than just good delivery, but should also provide exceptional customer support and service whenever you need it.
There’s a lot at stake when you’re running a campaign, so it’s important that you avoid long downtimes. In order to ensure that all email automation tool-related problems can be addressed efficiently and quickly, it’s important to look for a provider that offers excellent customer service and support.
Which cold email tools are the most effective today?
We compiled some of the best cold email tools that will help you automate your sales and add more value to your campaigns now that you know what to look for in a tool:
1. EngageBay
Prices start at $9.99 per month
Aimed at automating your sales funnel within minutes, EngageBay is an all-in-one sales automation tool.
In addition to being useful for cold emails, this tool offers features that allow you to measure click-through and open rates, send newsletters to customers, and even personalize engagement based on their behavior.
Features of the best
- Management of accounts
- Accounts/ROI tracking
- Targeted audiences
- Routing and scheduling automated
- A/B tests
- In contact centers
- Relating to campaign management
- Utilizing marketing automation
2. Snov.io
Pricing starts at $39 per feature, per month
Cold email automation tool Snov.io is considered the best. The tool has been used by thousands of entrepreneurs, marketers, and sales professionals for verifying email addresses, converting leads, automating cold outreach, and tracking campaigns.
In addition, Snov.io offers over 2,000 integration options.
Features of the best
- Drip campaign for bulk purchases
- Utilizing email marketing
- Techniques for lead generation
- Through single-email verification
- Using disposable emails
3. Prospect.io
Monthly fee of $19 per user
Prospect.io is another cold email tool that is popular for small and medium-sized businesses. Built specifically for small and medium businesses, this tool helps you build an email list, create efficient campaigns, and keep track of results through the integration of PipeDrive and Zapier.
Most useful features:
- Management of campaigns.
- Management of opportunities
- To generate leads.
- Metrics of performance.
4. Woodpecker
costs $32 per month
Another one of those email automation tools is Woodpecker, which provides you with everything you need to build and nurture business relationships. Specifically designed to help you reach prospects, work on them, and turn them into loyal customers, this application provides a range of features.
Feature highlights
- Include: Management of campaigns
- Such as lead nurturing, qualification, and segmentation
- Segmentation.
- Management of content.
- Management of leads
5. Mailshake
For $39 a month, you can get starts
In addition to Mailshake, there is also a follow-up tool that allows you to connect with leads and customers through phone calls and social media. Furthermore, it is integrated with Pipedrive and Salesforce, as well as other apps, so that you can organize your sales funnel more easily.
Features of this app include:
- Manage campaigns
- Using drip campaigns
- To generate leads
- Using dynamic content
- Report/analytics
- In a WYSIWYG editor
6. Yesware
begins at $15 per month
It features an all-in-one sales toolkit that you can add to your Gmail or Outlook account. Without yesware learning the ropes of another app, you can send emails, schedule meetings, and monitor prospects using this tool.
More than 1.2 million people have downloaded this sales engagement platform, which is also used by big-ticket companies like Twitter and Yelp.
The best features include:
- Targeting by audience
- Management of campaigns
- Metrics of performance
- Monitoring of locations
- Management of teams
7. Reply.io
pricing starts at $70 per month
The reply is powered by a unique AI algorithm, which helps you target your hottest leads and send the correct messages to them.
The email automation tool can be easily incorporated with your CRM if you want to increase efficiency, which is why more than 2,500 companies are using it all over the world.
Its best features include:
- Automation of business processes
- Via email
- And campaign management
- As well as content management
- And lead nurturing
- Based on performance metrics
- To manage the sales pipeline
8. Quickmail
plans start at $49 a month per user
One thing Quickmail guarantees is that you won’t just be sending cold emails to your prospects, but you will be sending them emails they will actually want to read and respond to. Companies have proven that this cold email tool is effective in email outreach because it allows you to do automatic follow-ups, personalize your emails, and monitor progress.
Its best features include:
- Targeted mailings
- Management of campaigns
- Based on customer information
- Management of leads and opportunities
- Marketing via email
- Management of teams
- Metrics of performance
9. Mixmax
costs $12 per user per month
You can automate sales through Mixmax, a Gmail-based app that ensures you get the most out of email marketing campaigns.
Businesses and marketers benefit from features like one-to-one communication, schedule automation, and personalized cold emails.
The best features include:
- Manage campaigns and contacts
- Manage phone calls
- Manage data
- pertaining to email marketing
- campaigns and lead management
- software
Email continues to be the strongest form of marketing when it comes to cultivating your brand and driving sales, with more than 4.03 billion active users globally.
You will have all the tools you need to design sales campaigns that deliver the results that you need if you use the right email automation tool.
Conclusion
Prospecting through cold email is still one of the best ways to generate leads, convert them into sales, and establish long-term customer relationships.
In a world where more and more people use email as their primary method of communication, you should take advantage of its many benefits by investing in one of these cold email tools.
Related:
5 Best Practices for Email Verification
The 6 Best Welcome Emails Examples to Grow Your Business Website
