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The 6 Best Welcome Emails Examples to Grow Your Business Website

For you to build rewarding and long-lasting relationships with your customers, it is crucial to begin your conversations on the right foot. This article discusses sample welcome messages.

According to research, welcome emails generate a 91.43% open rate and 320% more revenue than other marketing emails or cold emails.

Visitors who subscribe to your mail list on their first visit to your site demonstrate an interest in your business and a desire to learn more about you. It is important how you approach the first conversation – as it is with any other type of relationship.

When you say the right things the right way, you get a chance to create a good impression and make them eager to speak with you again.  Nonetheless, if you don’t, you will probably end up on their spam list.

What’s the best way to structure your welcome emails so your new subscribers warm up to you? How should you structure your welcome emails? We answer these questions in this post.

Here are a few definitions of welcome emails.

Welcome emails: what are they?

The first interaction your brand has with a prospect is via an email welcome message. You can use them to set the tone for a brand-to-consumer relationship.

They make your subscribers feel relaxed and comfortable with your brand when they are friendly and welcoming. When they are able to interact with you, they are more willing to engage.

When your welcome email is done correctly, they respond to your emails, buy from you, and become your brand ambassadors.

Here are six welcome emails you can use to expand your business

A successful relationship with your customers depends on how effective your welcome email is. It is therefore critical to create high-quality emails that warm your prospects up to you.

Let’s have a look at six welcome email examples that work below:

1. ‘Thank you’ emails

'Thank you' emails

An email thanking your customers for joining your mailing list is an easy way to show your appreciation. Even though this seems like a simple thing to do, many businesses overlook it. 74% of your new subscribers want to hear one of the simplest things you can tell them.

You can make a good first impression by showing gratitude and appreciation to your new subscribers.

By sending this email, you demonstrate that they matter to your business and aren’t just another number on your mailing list. Your prospects will like you and want to be associated with your brand if you do this.

One of the best things about welcome emails is that they do not have to be extravagant. You can include them as a short text message expressing your gratitude.

By using colourful images and GIFs, you can also make it more engaging to read. Make sure your images and GIFs are consistent with your brand’s personality and tone to set the tone for your entire conversation.

In this “Thank You” email by, a simple “Thank you for signing up” is followed by additional details regarding the incentive that comes with joining their mailing list.

2. Introductory email

Introducing your business is an example of a welcome email that shares more information about who you are as a business, what you do, and what you are passionate about, just as you would when getting to know someone better.

Introductory email

Telling your customers your business’s mission, your passion, and your company’s mission goes beyond stating your company’s name.

This does not mean you should write boring content about your business; instead, you should write as concisely and interestingly as possible. An example is a welcome email on’s website:

Using this email, Away gives their new subscribers insight into who they are and what they do in an engaging way, revealing their brand’s tone and personality without overwhelming them.

3. Away’s Expectation Email

We welcome email examples that will tell your new subscribers what they can expect from your emails in the future. Creating anticipation and preparing your subscribers is an effective way of creating anticipation.

Away's Expectation Email

Because your emails have told them ahead of time that you will be appearing frequently in their emails, they don’t perceive you as intrusive. Your business will grow as a result of increased click-through and engagement rates.

The welcome email from Zapier is a good example of a brand doing a great job.

New subscribers will be informed when their emails will be sent, how often they will be sent, and what type of emails they will receive.

4. Getting the Incentive Email

Incentives are welcome emails that deliver on the promise you made to your subscribers before they joined.

Getting the Incentive Email

The reason your customers signed up for your mail list could be because they are looking forward to receiving it, so don’t make them wait. Immediately after they sign up for your email list, share coupons, discounts, lead magnets, and other exclusive offers you’ve promised your prospects.

By doing so, you demonstrate to your new subscribers you are a brand that delivers on its promise, thereby establishing trust right from the start.

Additionally, starting with an offer shows your brand that you have value to offer, which encourages them to open your emails whenever they arrive. In addition, the future benefits they will receive from your brand will encourage them to stick with you for longer.

Take Uber’s incentive email, for instance:

A clear call-to-action on Uber’s website tells new subscribers about their free ride, and to download the Uber application to take advantage of it.

5. Uber’s Onboarding Email

You can send this email to your new customers as a welcome email that shows them how to use your product or service.

Uber's Onboarding Email

Your customer onboarding process can be improved and things can be made easier for them from the get-go by using this tool.

Sending a welcome email to your new subscribers is a great way to start a conversation if you have a product or service that involves a few steps to use. This can either be in the form of a video tutorial or a simple, written, step-by-step tutorial.

Uber is an excellent example of a brand doing this right.

In a simple three-step process with descriptive images, Uber shows its new users how to order their first ride, making the onboarding process easier for them.

6. Email Invitations to Social Media Users

Your Social Media email is the perfect way to welcome your new subscribers and invite them to check out your social media page.

Email Invitations to Social Media Users

By getting your new subscribers to initiate the conversation outside of email, you can also showcase your products and provide them with insight into your company.

The social media email Bed Bath & Beyond sent out was excellent.

This is done effectively by Bed Bath & Beyond by inviting their subscribers to engage with them on social media and by stating which specific social media platforms they use.

What is the importance of welcome emails?

It is essential to boost your business by sending welcome emails. The following are ways in which they contribute to the growth of your business:

1. Increase in engagement

Thanks to welcome emails, open rates are higher than with other types of emails. In the first place, because many of your new subscribers expect it, and because they want to hear what you have to say.

Furthermore, many welcome emails contain incentives and calls to action that encourage your audience to take a specific action, thus boosting engagement and interaction from new subscribers.

2. Welcome emails save you time.

The benefit of welcome emails is that they enable you to stay in touch with your new subscribers automatically. This eliminates the need to follow up with prospects by phone and text, thereby saving you time.

3. Send out a welcome email so prospects know what to expect.

In your welcome email, explain what you will offer your subscribers. Your company should let your customers know what they can expect from your business, how often to expect emails from you, and what kind of emails you will be sending.

By offering this information, you keep your audience expectant, so they receive your emails with warmth rather than as a nuisance.

4. Customers become loyal to you.

You can build a lifelong relationship with your subscribers through great welcome emails. From the beginning, they create a positive brand impression for you, so they see you as a business they want to be a part of.

You can create a two-way communication system that turns them into loyal subscribers when you include calls-to-action that inspire them to continue the conversation.

Final Thoughts

A welcome email is an effective tool for growing your online business. Using them can help you turn visitors to your website who subscribe to your email into engaged customers, which can help you generate leads and sales. Earlier we discussed six welcome email examples to inspire you to create your own unique welcome email.


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