Email addresses of your customers or prospects are like the feed to your email marketing campaigns. An inappropriate feed can make your campaign weak and hinder you from achieving your goals. Invalid or inactive emails lead to low deliverability and slow to no growth.
So, you need to make sure every email address on your list is valid, qualitative and relevant. Here, we bring you five best practices for email verification that you should consider following today.
1. Minimise Errors in Manual Entries
Typos while manually entering email IDs is a common cause of generating a bulk of inactive email IDs. Reduce errors in manual typing by opting for software that detects wrong typos. It also gives suggestions to correct them at the time of typing. For example, email verification APIs correct most common misspellings like “.ccom for .com”, etc.
2. Use an Email List Checking Software
One easiest way is to use email verification software from a reputable vendor. Such a software tool helps with things like identifying syntax errors, spam traps, and fraud emails – all in one place.
A reliable vendor transparently explains how does email verification work with their tool. Fortunately, you don’t need to have tech knowledge, as these software tools run automatically and provide easy-to-understand results. All you need is simply to feed your email list to the software.
3. “Scrub” Email Lists
Your email list may have lakhs of addresses, out of which maybe thousand addresses are invalid. The most common reasons might be:
- The user’s email address is from his previous job.
- The user has no access to the email ID.
- They may have swapped email IDs.
To implement the email ID verification best practices, you must scrub these email addresses because they are faulty and will gradually make your list outdated. So, whenever you notice the following trends in your email marketing analysis, it’s time for scrubbing:
- Reduced open rate
- Reduced click-through rate
- More unsubscribes
- More spam complaints
You must scrub your email list to create a new list with active addresses, which will significantly sort out the scenarios mentioned above.
4. Detect Spam Traps
Many users opt for “spam traps” software services, which directly send certain emails to spam folders. For example, “spam trap” software will read content, domain names etc. and send it to spam. So, notice all your email marketing trends, and if you see spam traps, you have to change the content of your emails immediately.
5. Use the “Send Verification Email” Practice
The “send verification email” strategy is very popular for collecting valid email IDs. Many companies send verification emails to users to validate their accounts. Users click on those emails to subscribe and hence acknowledge that the ID is active and in use.
You will be surprised to know that with every $1 spent on email marketing strategy, one can expect an average return of $42. With such a huge margin, it’s crucial to adopt the best email verification practices.
So, reach out to email verification services, which will reduce marketing costs by focusing only on clean list email IDs. As a result, it will significantly boost click-through and open rates and lead to business growth.